The company said its app will streamline the application and origination process for customers, providing a high-quality digital borrowing experience. It said tests of its HELOC application revealed a 50% reduction in turn time, shaving off as much as 19 days.
“At this moment when Americans have built a record amount of equity in their homes, offering a frictionless way for them to take advantage of that equity to achieve their goals is paramount,” said Blend CEO and Founder Nima Ghamsari. “Today’s consumers expect seamless experiences throughout their financial lives, and with our digital home equity offerings, our customers are set up to continue thriving as the market grows.”